Graphic Design | Officine VisualArch

GRAPHIC DESIGN: WHAT IS IT?

Graphic design is the art or skill of combining elements such as text, graphics, images, colors in advertising, magazines and books. It is any visual communication medium, to send a message or to illustrate the characteristics of a product, with the goal of creating a story or a suggestive message that will attract potential users.
The graphic designer will take you through creativity, coordination and art direction in phases of the creation of a project: our work starts from here going along with you in the choice of the communication project, with a structured approach to the creative process that characterizes us.

Visual Identity

The design of a Brand is a fundamental activity to create a conceptual entity able to gather the reasons for the purchase of a product or a service. The set of visual, textual and verbal codes have the task of identifying a company or a product and its values. It is not just about the logo, we refer to the construction of an entire visual identity, developed by the distinctive qualities of a company through the communication tools such as symbols, colours, fonts to realize the Brand. A strong visual identity is the key to establish the own brand and inject a sense of belonging to the values it represents.

Editorial Design

Editorial Design merges inside typographic styles, layout, illustration, photography and printing. The aim is to create, define and redesign the layout for all publishing product, with well-defined functional and aesthetic rules.

Officine VisualArch deals with publishing projects from concept to complete brochures and company profiles, catalogues, magazines, annual reports, up to the preparation for printing. We believe that printed-paper can revive by choosing a specific design and a particular care for this product, offering a well-defined style design to enhance the beauty of the printed object.

Web Design

Officine VisualArch designs for the world wide web and creates websites from graphic projects. The web is no longer considered a goal but a medium to achieve it: from simple blogs to business websites, the design starts from the study of the structure for the site navigation and from the information architecture, continuing with the design of interface, and the choice of textual and visual content.

We offer advice and technical support for the choice of hosting and domain, and the creation of newsletters, creating a site that meets the specific needs of the customer.

Consultancy service in Visual Communication

In addition to the specific services listed above, Officine VisualArch deals with consulting services related to graphic design, for example graphic sponsorship for events, packaging, visual project in retail coordinating all the graphics with the interior architecture, wayfinding system and signage in building and urban environment. Planning the work, from strategy to concept to its realization, is the best way to build and manage a visual communication project.