Cultò – Branding Concept

Concept for the branding of a cultural institution: the project involved the creation of a system to sponsor city’s contemporary culture, focusing on lesser-known circuits and everything including Art, Architecture, Cinema, Theatre outside of traditional. For the visual identity, we created institutional elements (logo, membership card, business cards, press kits, letterhead), communication elements for events (brochures, leaflets, posters, signs in the urban environment, totem external, postcards), and promotional materials (pins, t-shirts, bags, gadgets).

• Client: Politecnico di Milano
• Project by: Erica Bortolussi