Greige – Branding and Layout Concept for Retail

Concept design for a private contractor for the construction of a clothing store with medium-high target. For this project, we made ​​a study of the corporate image and branding elements applied to the interior of the store. The name “Greige” inspired the mood of the brand and the stand, suggesting colours and furniture. The project focused on materials, such as wood, glass, and wallpaper, which became characteristic features of the project. For branding project, the particular identity of the store is designed through the association of the colours and the use of typographical letters.

• Date: 2013
• Categories: Architecture, Offices & Retails
• Client: Private
• Project by: Officine VisualArch